My main target audience are 15-22 year old males. The genre of music in my magazine is Grime which as a lesser known genre that is mostly listened to by youth and young adults. They dress casually wearing Nike and Fred Perry clothing with jeans or tracksuit trousers and will have short hair. They will be quite concerned with keeping up with the latest fashions and keen to show of they're new Nike trainers. Most of them will be students at high school or college, if not they may be unemployed or be D or E on the Jicnar scale (lowest grade workers, semi/unskilled manual workers) as they will be very young and new to the world of work. The psychographics of my audience is Underacheivers and Radicals. They're social values are Materialists. They will enjoy mostly grime and american hip-hop however they will also enjoy R&B and some pop artists. They will spend a lot of spare time on facebook and playing video games such as Call of Duty and Grand Theft Auto. They will enjoy mostly action movies and comedies such as The Bourne Identity and Pineapple Express, they will also enjoy urban movies such as Kidulthood and 8 Mile as they will feel that they can relate. They will like to socialise, go out on the weekend drinking and partying, putting fun before work. They will have an open mind to things such as drugs.
The video below displays the girtty, urban style of grime music. It glamourises crime and danger in a way similar to a thriller film.