What kind of media institution might distribute your media product and why?

My magazine would be distributed by a smaller distribution company such as MMC this will give it a feeling of being less mainstream. It will be sold in supermarkets as well as places that grime music fans are likely to shop such as music shops like HMV. I would have my magazine have a strong online presence as this is a key way of contacting the target audience. I would have GrimeNation have it's own website with regularly updating blogs as well as it's own Youtube channel that would update with video interviews with artists, behind the scenes videos, live performances and music videos. I would also have my magazine's own Facebook, Twitter, Myspace etc. accounts so that fans could contact the writers and are reminded of the magazine when they update. This youtube channel is similar to what I imagined for GrimeNation:

http://www.youtube.com/user/grimedaily

Viral marketing would be a very important element to the marketing of my magazine. Many other magazines utilise the method of internet distribution such as the source:

http://www.thesource.com/
http://www.kerrang.com/